Blogs

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What is Podcatcher Software?

Posted on May 30 2006 | Tagged as: Podcast, Blogs

If you’re going to start podcasting, then you need to know what Podcatcher software (also called a podcasting client) is so you can tell your visitors about it (and you may find it a handy tool).

Basically, podcatcher software is an application that downloads and organizes podcasts.

This tool gets the audio file from the feed to your MP3 player virtually automatically. There is generally a url that corresponds to the RSS feed you’re interested in. You copy and paste this url in your podcatcher. From there, the podcatcher updates the feed file every time a new podcast file is available for download.

A podcatcher is a media aggregator. It allows you to select and download audio (and video) files anywhere on the internet to your desktop. Once you select a feed (like yoursite.com….) it will download new files automatically at the times you specify. The files will be waiting for you on your computer. They will be added to your library.

The podcatcher software only downloads new files added to the feeds. When it gets a new podcast file, it puts it in a directory on your computer. You then copy these over to your MP3 player (you can even have it set up to do this completely automatically while your recharging it). No waiting for downloads. No manually selecting the feeds. The podcasts will all be ready for you to play when you want to hear them. You use a player (like iTunes or Quicktime) or load them to your iPod to play whenever you want.

I’m sure you’re starting to see how convenient this is for clients (and for you). That’s why the podcast phenomenon is only just beginning.

Are you ready to take your blog to the next level by adding a podcast? Deliver a quality podcast and get your message out to thousands of targeted buyers. Learn more with Podcast Secrets Revealed.

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The Scoop on RSS and How It Can Increase Your Exposure

Posted on May 30 2006 | Tagged as: Blogs

RSS stands for really simple syndication. It’s a format for syndicating your web content.

You probably already know this, but let me explain it as precisely as possible. Syndication is when a section of a website is made available for other sites to use. If you choose to syndicate your content, you make part of your website content available. Other sites can display updating lists of content from them.

This is all accomplished by subscribing to a feed.

Once the content is in an RSS format, a special RSS updater program can check for changes. These RSS updater programs are commonly called news aggregators.

RSS is used for syndicating news and even personal weblogs.

Let’s say you like to read CNN news, some industry specific news and a couple of your favorite blogs every morning. Instead of visiting each site separately, you just add the feed from the site to your aggregator and you get all the information in one convenient package delivered right to you.

Usually the headline and a brief description are syndicated. For the full story, you normally click on the headline in your feed.

The news aggregator usually presents the articles in a list format. One line or two (or whatever the author has agreed to be syndicated) is shown from each article with a link back to the full story.

The aggregator tracks updates for you.

So by allowing other sites on the internet access to your headlines and a brief description of your posts (or articles - whichever you prefer to call them), your RSS feed can be distributed on 1,000’s or more sites. This is possible just by having your RSS feed available. Keep in mind, all the sites displaying your RSS feed will have a link back to your site. This way, you can get tons of traffic to you by just making some of your content available.

Talk about exposure!

Are you ready to get in on the action and start making money online with a blog? Then check out these blog and rss videos. Just click here to learn more.

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Why Does Your Online Business Need a Blog?

Posted on May 30 2006 | Tagged as: Wordpress, Blogs

A blog, or weblog is a frequent, chronological publication of personal thoughts and Web links.

But more than that, it can provide you with maximum exposure for your creativity. All it takes is to hit the ‘post’ or ‘publish’ button and your writing is now out there for the world to see!

Blogs are everywhere on the internet today. Their ease of use and global reach have been a big reason for their popularity.

Blogger.com and WordPress are free as are many other blog tools.

There is no delay for the printing presses to roll it out, it’s published. And there’s another reason for their popularity with internet marketers as well…

Social Proof The fact that people post comments on your blog is social proof at work. This is very important for the marketer. It only helps your business when others know that your product or service is popular.

Here’s an example. If you go to a restaurant on a Friday night and no one is there, are you going to wonder about the food or the service? I’m betting that you will. But if you go to a busy restaurant, where you have to wait, you will think to yourself “it must be good if everyone is willing to wait”.

This is social proof at work.

When you visit a regular site, you have no real way of knowing if anyone else visits it. Techniques like putting up testimonials, showing a hit counter, etc… will help put your mind at ease that you’re not the only one considering what the site has to say. Having links on other sites also helps because people start feeling confident that your site is popular.

Blogs have a social proof feature built right into them….

The comments.

If others are interested in what you post and even comment on it then that shows that you have a sort of community. You want this. Never disable the comments on your blog. You can of course read them first and delete those that are spam, but the comments are crucial.

It shows that someone read actually reads your blog and feels strongly enough about it that they wanted to make a comment.

If you’d like to learn more about Blogs, I recommend Marketing Rampage with Blogs and RSS. Click here to learn more about this step-by-step video package that will help you get your blog up and running in 48 hours.

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Streaming Multimedia is a Snap With New Tools

Posted on May 30 2006 | Tagged as: Affiliate Marketing, Blogs, Multimedia

First of all let’s get at the heart of what multimedia really is. Here’s a standard definition:

Multimedia is the art of combining text, graphics, audio and/or video to create a vivid presentation and compelling experience.

If may sound a bit complicated, but all you need is your imagination, a little know how, a few tools, and you can be on your way to creating multimedia presentations. You can do this without high-end equipment, models and voice professionals.

Why use it?

Multimedia can be used effectively as a creative marketing strategy. People are sensory creatures. A simple yet effective audio or visual message will help you create a better connection with your prospects.

You see, you’re not hiding behind the printed word. You’re exposed and out in the open. This connection can lead to an increase in your sales conversion rate. That means more money for you.

It’s a proven fact that people are more likely to remember what they both read and hear. Therefore, an audio or video clip promoted along with your copy will really help deliver a powerful message.

You can also use a multimedia marketing campaign to help increase your conversion rate for any affiliate products you offer (or should be offering) as a back-end to your clients. Virtually no one records a multimedia message for affiliate products. No one wants to work that hard!

Imagine what could happen if you give it a try?

Learn more about adding streaming audio and video to your websites and blog with Webmaster Media Maker.

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Discover Secrets to Podcasting

Posted on May 30 2006 | Tagged as: Podcast, Blogs

Have you heard a few of these terms?

Podcasting, audioblogging, videopodcast, vidblogs, vogs, vlogging, videoblogging, screencasting, webcasting, vodcasting?

Whatever you want to call it makes no difference. What we are talking about here is adding multimedia (not just audio) to your blog and allowing the user to access it via an RSS feed.

While everyone else ponders the exact meaning of these strange words, it’s time to take action and start profiting from keeping it simple and putting multimedia on your blog. Now!

Let’s think about it for a minute. Blogs are notoriously popular in the business world for building a relationship with consumers. So what happens if you take a normal blog, one just with text, and add in pictures, audio or even video? The relationship skyrockets!

Remember, a picture is worth a thousand words.

You’ve just multiplied and leveraged your time tremendously.

People are more likely to comment because you have built up a more solid relationship with them.

Can you imagine how many more sites will have your feed incorporated in it when you start using audio and video? They won’t know how to do it so will jump at the chance to put your stuff on their site. Remember, it will all have a link back to your site. This is free advertising!

If you’re ready to learn more about adding a podcast to your blog, then I recommend Podcast Secrets Revealed. Learn how to create your podcast and a live audience within hours!

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