Links may count as much as 70% in Google’s algorithym (or more).

So which links count the most? Reciprocal linking is still worth your time, but it probably isn’t worth as much as a one-way link. You want to use reciprocal linking in your link campaign, but don’t only use reciprocal linking.

The idea is to not put all your eggs (or links in this case) in one basket. Spread them out. Don’t just just get reciprocal links and don’t just get links from directories.

Get links from all over. And make sure that all your links aren’t coming from one c-block.

Get one-way directory links (but don’t just stop there).

Make sure that you vary your anchor text. You don’t want the same anchor text in every one of your links or your linking campaign will not look natural.

You want a broad link campaign so that if the algorithm changes, your rankings won’t drop.

Sitewide links are probably not a good idea to implement unless there’s a good reason for linking from your site to another on every page. If you can get traffic from the link then it might be OK. You can get a penalty from sitewide links if you are doing it just for the PR boost (i.e. the sites have nothing to do with each other).

Optimize for on-page factors first. It is very easy to get to the top of MSN as they seem to give more relevance for on-page optimization. Once your site is optimized correctly on-page and ranks fairly high in MSN, then go after getting links.

Remember not to go after the most general key words in your anchor text. This is the biggest mistake I see so many doing. Go after some of the less competitive key phrases, for these, you may only need a handful of links to get to the top of the search engines.

Articles are a fantastic link resource. Not only do you get a little link on a site, you’ll get the whole page. You can get quite a bit of traffic to your site this way and build some links.

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