» Why Does Your Online Business Need a Blog?

A blog, or weblog is a frequent, chronological publication of personal thoughts and Web links.

But more than that, it can provide you with maximum exposure for your creativity. All it takes is to hit the ‘post’ or ‘publish’ button and your writing is now out there for the world to see!

Blogs are everywhere on the internet today. Their ease of use and global reach have been a big reason for their popularity.

Blogger.com and WordPress are free as are many other blog tools.

There is no delay for the printing presses to roll it out, it’s published. And there’s another reason for their popularity with internet marketers as well…

Social Proof The fact that people post comments on your blog is social proof at work. This is very important for the marketer. It only helps your business when others know that your product or service is popular.

Here’s an example. If you go to a restaurant on a Friday night and no one is there, are you going to wonder about the food or the service? I’m betting that you will. But if you go to a busy restaurant, where you have to wait, you will think to yourself “it must be good if everyone is willing to wait”.

This is social proof at work.

When you visit a regular site, you have no real way of knowing if anyone else visits it. Techniques like putting up testimonials, showing a hit counter, etc… will help put your mind at ease that you’re not the only one considering what the site has to say. Having links on other sites also helps because people start feeling confident that your site is popular.

Blogs have a social proof feature built right into them….

The comments.

If others are interested in what you post and even comment on it then that shows that you have a sort of community. You want this. Never disable the comments on your blog. You can of course read them first and delete those that are spam, but the comments are crucial.

It shows that someone read actually reads your blog and feels strongly enough about it that they wanted to make a comment.

If you’d like to learn more about Blogs, I recommend Marketing Rampage with Blogs and RSS. Click here to learn more about this step-by-step video package that will help you get your blog up and running in 48 hours.

Technorati Tags: Wordpress, weblog, RSS, social proof