» The Scoop on RSS and How It Can Increase Your Exposure

RSS stands for really simple syndication. It’s a format for syndicating your web content.

You probably already know this, but let me explain it as precisely as possible. Syndication is when a section of a website is made available for other sites to use. If you choose to syndicate your content, you make part of your website content available. Other sites can display updating lists of content from them.

This is all accomplished by subscribing to a feed.

Once the content is in an RSS format, a special RSS updater program can check for changes. These RSS updater programs are commonly called news aggregators.

RSS is used for syndicating news and even personal weblogs.

Let’s say you like to read CNN news, some industry specific news and a couple of your favorite blogs every morning. Instead of visiting each site separately, you just add the feed from the site to your aggregator and you get all the information in one convenient package delivered right to you.

Usually the headline and a brief description are syndicated. For the full story, you normally click on the headline in your feed.

The news aggregator usually presents the articles in a list format. One line or two (or whatever the author has agreed to be syndicated) is shown from each article with a link back to the full story.

The aggregator tracks updates for you.

So by allowing other sites on the internet access to your headlines and a brief description of your posts (or articles - whichever you prefer to call them), your RSS feed can be distributed on 1,000’s or more sites. This is possible just by having your RSS feed available. Keep in mind, all the sites displaying your RSS feed will have a link back to your site. This way, you can get tons of traffic to you by just making some of your content available.

Talk about exposure!

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Technorati Tags: weblog, articles, RSS, aggregator, feed, syndication