» Setting Up a Link Campaign

I’ve written about link building campaigns in several previous posts. I do have a method for building links to each of my sites that works very well. In fact, I have been able to go from a PR 0 up to a PR 5 in one update. I’ve heard of people going from 0 up to 6 or even 7 in one update (the time between an update is usually about 3 months in case you’re wondering) so virtually anything is possible.

While Page Rank itself isn’t such a great measure of anything relevant; like how much money you make or how much traffic you get, you can get high rankings in the search engines with a link campaign (which will in turn boost your Page Rank). To do this, all you really need to do is select your anchor text carefully. So rather than get 100 links to my site with the text “Internet Marketing” (and get absolutely nowhere because that term is way too competitive), I would use Wordtracker to find about 5-10 low competition/highly searched key phrases and interchange them as the anchor text.

That’s really all there is to it. The benefit of this technique is that you will start to see some traffic from the search engines fairly quickly. And faster results (even if they aren’t phenomenal) will propel you to do more work and achieve even better results.

So go out and find these golden keywords, write a short title and description of your site using them and then get some links. It’s not really any more difficult than that.

You can create an Excel file for all your keywords, descriptions, and your links to keep it all handy if you want. Here are a few other tools (in addition to Wordtracker) that I use…

I use Directory Submitter for submitting my sites to directories, Link Metro for getting reciprocal links from relevant sites, and RSS Submit for submitting my RSS feeds to the RSS directories. If you use those 3 tools, you can get hundreds of backlinks in no time.

If you write even just one or two articles for your site and submit them using Article Marketer or iSnare then you will really generate an absolute ton of backlinks.

You can very easily get a high PR in one update with these methods. In addition, you’ll move up in the search engine results for the terms you use in your anchor text. I’ll write up a review explaining exactly how I use each of these tools later for your convenience. You don’t need to go out and buy them all (or any of them), but they can simplify your life.

Technorati Tags: internet marketing, link building, page rank, RSS, keyword, Wordtracker, RSS Submit